CRM Manager
Role Purpose:
- Manage loyalty programs and promotion activities based on the market activation plan to drive traffic, conversion, and customer loyalty.
Key Responsibilities:
- Implement market activation plans to enhance brand awareness and achieve business objectives.
- Execute CRM/Promotion activities in alignment with global guidelines, integrating online and offline efforts.
- Strengthen consumer loyalty and ensure data accuracy through cleansing activities.
- Monitor and report on CRM/Promotion performance, providing feedback to the Marketing Director.
- Manage relationships with outsourced agencies handling customer records.
- Ensure compliance with local regulations and provide necessary training to store staff.
- Serve as the main contact for CRM/Promotion-related queries.
Candidate Requirements:
- 3+ years of experience in fashion/retail or 2+ years in a CRM/Promotions role within Consumer Goods.
- Experience with loyalty programs and promotions.
- Strong communication, organizational, and relationship-building skills.
- Ability to manage multiple stakeholders.
- Business proficiency in the local language and basic English skills for non-English markets.